Sunday, October 30, 2011
Godzilla Image of the Day
In anticipation of the upcoming DVD/Blu-Ray release of "Godzilla Vs Megalon", I thought I would showcase the original movie poster for this edition of my "Image of the Day" series.
Notice anything peculiar?
Of course what immediately stands out is that it showcases the two titans fighting on top of the World Trade Centers, when in actuality NO such event ever occurred within the film.
They weren't even in New York City let alone at the Towers, and yet somehow this poster showcases it happening there?!
This was all done by distributors Cineshares, who were releasing the film within the US markets.
Borrowing from the book of shameful exploits they set out to mimic the success of "King Kong" (1976), whose poster also showcased a giant monster battling on top of the World Trade Centers.
I remember in one of my advertising classes reading that such blatant false advertisements are routinely challenged not by consumers but by competitors!
Such actions are done to both quell false information and prevent further deceitful action...but they're not done out of the goodness to protect consumers.
Rather the competitors are seeking to stop their rivals' sales, as such actions frequently involve injunctions to stop showcasing the ad, followed by lawsuits and settlements.